Red Bull "Making the Impossible Possible" Campaign

Red Bull is known for their use of gorilla marketing tactics to spread the word about their energy drinks. The goal of this project was to incorporate these tactics into a campaign centered around the slogan "Making the Impossible Possible." I wanted to explore how Red Bull could help kids aged 14-20 achieve the impossible through their use of popular entertainment like music and video games. Along with creating traditional magazine ads, I also used gorilla strategies like viral videos and environmental advertising.